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The KG Effect

5 jerseyMore from Shira in yesterday's notes:

Call it the KG Effect.

With the acquisition of Kevin Garnett, interest in all things Celtic has dramatically increased. The league reports that Garnett's new No. 5 Boston jersey has been the No. 1 seller since it became available online Aug. 1. The Celtics have seen spikes in season ticket sales and sponsorship interest. Individual-game ticket prices could be the next thing on the rise.

According to team president Rich Gotham, the Celtics' season ticket base has grown by more than 50 percent since the Garnett trade and more than 60 percent since the end of last season. While the team manages ticket sales to ensure availability for individual contests and game-day purchases, Gotham said the staff will be working with less inventory than in the past.

So for any fans with a tendency to procrastinate, now might be a good time to break the habit.

"The KG signing was definitely the catalyst for the intense demand that has materialized," said Gotham. "Ticket sales started to run up the day before on the rumor that we were going to sign him and continued to be strong.

"We're projecting to sell out the majority, if not all, of our games next season. Obviously, we're holding back some tickets for individual games. We haven't finalized our planning, but I would think we would reserve some amount for day of game."

The Celtics must also determine whether individual ticket prices will increase. According to Gotham, prices for season ticket packages have not increased from 2006-07.

"Regarding individual-game ticket pricing, which is generally released in September, the likely scenario is that some, but not all, sections of the building will see price increases over the '06-07 rates for individual game tickets," wrote Gotham in an e-mail. "We will finalize those plans over the next 30 days."

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So i guess at the end of it all basketball in Boston isnt a dead issue.

They just needed a legit reason for them to come back.

by havlicekstoletheball on Aug 13, 2007 6:30 AM EDT reply actions  

I’d like to take my 3 year old to a game this year, and sit up close.

Guess that’ll cost me $200 , huh?

by mcpu40 on Aug 13, 2007 7:42 AM EDT reply actions  

Ill give you $200 if you nail doc in the head with a soda mcp.

by havlicekstoletheball on Aug 13, 2007 7:43 AM EDT reply actions  

As I said last week, ticket prices are going up. They’ve got to cover that luxury tax.

by Brickowski on Aug 13, 2007 7:51 AM EDT reply actions  

I’m thinking $200 or more for tickets, $25 to park under the garden, the reguired souveniers, and eats.

$300 beans total…eesh.

At least they’ll have a nice shot at a victory…pretty much no matter WHO they play…and that, my friends, is a nice thing.

by mcpu40 on Aug 13, 2007 8:36 AM EDT reply actions  

They are willing to pay the luxury tax because they got a guy like Garnett who people will pay to see. Garnett is if nothing else a money maker.

by JohnK on Aug 13, 2007 8:36 AM EDT reply actions  

How much net profit margin in each jersey sold I wonder for the Celtics. Up Next: KG Bobbleheads – made in China by Yi’s Jersey factory (outlet mall in Milwaukee) ;D

I guess right now this old quote by Charles Barkley “may” not hold up

Charles said to a fan in the FleetCenter in Boston: “You guys are two players away from being good again — Bill Russell and Larry Bird.”

by Master Po on Aug 13, 2007 8:40 AM EDT reply actions  

WHEN do single game seats go on sale?! Anyone know?

by mcpu40 on Aug 13, 2007 8:40 AM EDT reply actions  

Tickets to a Boston Celtics game…$200.
Parking under the Garden…$25.
Hot dogs & soda (beer) at the game…$30.
Souveniers while at the game…$50.
A legitimate shot at the Boston Celtics’ 17th championship …PRICELESS

by PACF on Aug 13, 2007 9:23 AM EDT reply actions  

Im thinking of changing my name for High5for……

by Edgar on Aug 13, 2007 9:58 AM EDT reply actions  

If only KG would proclaim that he doesn’t want those ridiculous cheerleaders. That would get it done

by Wildblu1 on Aug 13, 2007 11:13 AM EDT reply actions  

I, as many, dislike the addition of the ‘cheerleaders’.

A: Not many of them are really all that nice looking.
B: They’re not adding anything
C: Red NEVER wanted them to begin with, they should respect that
D: They’re not necessary
E: They’re not pumping the team up to victory
F: Their innagural season the team endured an 18-game losing streak
G: They’re lame

by mcpu40 on Aug 13, 2007 12:32 PM EDT reply actions  

I don’t like any of these artificial excitement enducers—like the noise meter on the jumbotron. I actually find it depressing when I see 20,000 people being prompted to MAKE SOME NOOOOIIIISE! Just lame.

by Cousin It on Aug 13, 2007 1:24 PM EDT reply actions  

There is nothing wrong with the Cheerleaders, times have changed, and where dawning a new era of entertainment.

Like it or not, what our grandparents and parents were use to isn’t the same anymore.

We can say that about watching our own kids grow up, that things are different.

We may not agree with it, but we accept it. When we were younger our parents didn’t like the type of music, or whatever else we may have gotten into and now we are watching a younger generation do things that we don’t like as well.

There not the reason for the losing streak, we just had a bad team last year.

Everyone was so excited about the Red Sox when they were winning, now people are beginning to panic, Is Wally’s fault, or Remdog’s fault, no. The players are to blame for it.

Put a winning team on the court and the cheerleaders don’t mean as much!

by Ancient Red on Aug 13, 2007 1:30 PM EDT reply actions  

I suppose, Ancient Red…I suppose.

Every team has the dancers now…it was kind of nice without them…to me, they’re a distraction but I guess they’re part of the package the NBA deems appropriate for all markets.

by mcpu40 on Aug 13, 2007 2:09 PM EDT reply actions  

Ancient Red,
Seems a little defeatist to say you have to accept things you don’t agree with. Consumers can pressure businesses to rethink things. We’re the ones who buy the goods, so, ultimately, we decide when times change. Look at New Coke. People didn’t buy it, so it went away.

 will continue expressing my opposition to a huge APPLAUSE sign at basketball games. Maybe if more people did likewise, the Celtics would turn the obnoxious thing off.

Case in point: They still haven’t started using any noise prompters at Oakland Arena, where the Warriors play. It was a management decision based, in part, on fan input.

by Cousin It on Aug 13, 2007 3:37 PM EDT reply actions  

Cousin,

I agree, but look at who the Celtics marketed their product to last season. I have season tickets and the average age of people attending was in the mid 20’s. I’m talking average age.

It more people complained, I’m sure the Celtics would have pulled the dancers, but people didn’t complain as much as we think. I never remember “Lucky” in the 80’s but he is accepted by the crowd. I have nothing against him, but I’m using him as my point of reference.

How many people are complaining about the pink hats at Fenway Park, sorry but they aren’t going away. It’s more or less the same crowds, but our kids have grown (teenagers) who have other agendas than we do.

Coke had national impact where the Boston Celtics are local. We can agree to disagree, but management doesn’t pay attention as much to the common fan anymore. Things are run by corporations and marketing departments. (what sells and go after it)

I hate to say this, but the crowds at the garden will be totally different for the upcoming season. I for one will be bringing more customers instead of my kids to games, only because of the demand that I’m receiving from people. My kids will get to go plenty of times, but the demand was not there for people to want to go see the Celtics.

So, you make a valid point, but how many people think as you or me. I can’t tell my teenagers to act as I did when I was a kid. We grew up in a different era and dealt with things differently.

by Ancient Red on Aug 13, 2007 4:02 PM EDT reply actions  

Maybe the reason they are still around is because there are many more people that like them being there than the few people making noise that they don’t. The squeaky wheel may get the grease, but that doesn’t mean that the other three aren’t happy. I’m sure they have done some research to determine the desire to keep them.

The problem we have in most things anymore is that the majority doesn’t speak out anymore. The only ones who do are the extremists on either side. They want compromise as long as compromise means changing what you think to their way of thinking. If 75% of the people wanted the cheerleaders there, the 25% would still feel that the right thing to do was to get rid of them. They don’t care what the majority thinks, just themselves. Just like politics. The extreme left and extreme right will never meet in the middle. It isn’t hurting the game, so I’m all for whatever the owners feel they want to put out there.

by EJPLAYA on Aug 13, 2007 4:30 PM EDT reply actions  

I think a lot of sports, baseball especially have gone to the “all entertainment” all the time when there is a game.

I went to MSG, the wife and I saw the Mavs/Knicks. They more or less did it all, cheerleaders, trivia questions, put the spot light on celebrities in the stands, contests where a fan had to make one 3 pointer with 5 shots during a time out, etc. Even at half time, they had a little poodle act from Barnum Bailey Circus with these little dogs doing all these flips and tricks.

Again, a lot more stuff than I needed to see, but we had a good time nevertheless. A lot of this type of stuff is here to stay.

by docextension on Aug 13, 2007 5:02 PM EDT reply actions  

The major major problem with the dancers is that they are dancers and NOT cheerleaders. At least cheerleaders (like Lucky) do athletic aerial moves, these chicks just dance around and shake their hair around WAYYYY too much.

by jambr380 on Aug 13, 2007 5:12 PM EDT reply actions  

Ancient Red,
I don’t think we need to agree to disagree, since I agree with almost everything you said above. But I do think EJPLAYA has a point when he says the problem is that most people don’t speak up about things that bother them.

I don’t really have much problem with all the other hoopla at games, even the dancers. I just loathe being told when to cheer, and how loud.

by Cousin It on Aug 13, 2007 5:43 PM EDT reply actions  

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