One thing I respect about the NBA is how it chooses a marketing slogan or campaign and runs it into the ground. For example people may mock the "Where Amazing Happens" slogan but it pops up all the time. That brings me to the NBA's split screen playoff ad campaign. Maybe there are too many combinations and the scripts could be more varied. But it is original and I'm intrigued by this new feature. Yes there is some potential for disaster. However, that's just the Internet.