Pondering the LBJ-to-Greece Buzz
A Daily Babble Production
Josh Childress' choice to take a lucrative offer to play overseas certainly sent some ripples through the NBA community. The ensuing decisions of several fellow players of varying skill levels to follow suit -- and the considerations of others such as Ben Gordon and Carl Landry -- as well as the American dollar's weakness against the Euro has made the issue of defection from the Association one of the hot topics of the 2008 off-season.
But it all pales in comparison to the shock waves that would be in store if the possibilities brought forth in Ian Thomsen's Friday SI.com column prove to have any chance of coming to fruition.
Thomsen reported that Greece's Olympiakos team is planning to join the fray in the LeBron James sweepstakes come summer 2010. That is the well-publicized year in which James hits unrestricted free agnecy, and word is that the cap-free Olympiakos ownership could be willing to offer upwards of $40 million annually, which would assuredly dwarf any max contract that James could receive under the NBA's salary restrictions.
Given the NBA's long-held perception of basketball supremacy, just the idea of the league's current icon leaving for parts abroad is stunning to consider. It's certainly enough to make my (largely hollow) head spin.
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On the surface, the potential for LeBron James leaving the continent under any circumstances seems rather low. This is a guy who spent most of his childhood being primed for future NBA dominance and for being the man who would bring back the Michael-esque appeal to the league (crucial to note that this is not a comparison of his game to Jordan's). He has spent the first five years of his career in the NBA city closest to his home.
The two prominent schools of thought about LBJ's desires in 2010 NBA-wise have been that he will either continue playing the homegrown hero in Cleveland, or that he will look to head to New York, either for the Knicks (in the unlikely event that they have extricated themselves from cap purgatory) or to Brooklyn to unite with his pal Jay-Z if the legendary rapper's Nets have made their long-awaited move by then. With the options being to continue chasing an NBA championship (if he doesn't have one by that point) in a spot near his hometown or in the league's marquee city, it's hard to imagine Bron running away all too fast.
But then there's that phrase that the renowned Bill Simmons seemed to mention in every column while making his case that LeBron was mailing in the 2006-07 season prior to his epic fifth game in Detroit that year: global icon. That has been Bron's stated goal for himself for some time now, and it can't hurt to wonder at this point if he may believe that playing overseas for a year would actually help his visibility. The European game made strides this summer with its acquisitions of the NBA players discussed earlier, and how the landscape will look in two years is anyone's guess.
While I'm not sure that playing in Greece will ever really allow for greater overall exposure than playing in America will, if LeBron and his financial and public relations people believe that it will permit him to gain greater favor in other parts of the world - or to expand his endorsement opportunities in those areas - the idea of him leaving might not be quite as implausible as it sounds today. He has guaranteed an Olympic gold medal for Team USA this summer, and he certainly expects to have some NBA title-oriented jewelery when all is said and done. A title abroad would truly make him a champion of all the worlds.
The money could also work out quite well for James. As mentioned above, with no cap restrictions and billionaire owners (the Aggelopoulos brothers), there is a possibility of him receiving an offer close to $50 million annually -- and if so much as one other European team gets involved, there could be a full-scale bidding war, for which the ceiling would be virtually non-existent. Combine that with the possibility for LeBron to expand his endorsement-making into a more international realm of companies, and he could be at greater financial success. And if he only played a year or two and then returned, he would be an even bigger deal (if that's possible) once he came back.
Okay, Steve, snap out of it. Back to the present reality.
The reality remains that it wouldn't be a shock if the suggested scenario above sounds ridiculous to you. Because it does to me, too. That's because chances are that LeBron is going absolutely nowhere (so far as changing continents is concerned), that he could still make more money all-told (with endorsements) and be more of an icon by staying in the Association, particularly if he moves to New York City.
But the point here isnt just about what will happen with LeBron. The LeBron situation is a catalyst for provoking thought on the directions in which the NBA and global basketball are heading. In August 2008, I write the words in those middle three paragraphs above, and I fully expect you to shake your head when you read those words. I'm doing the same thing right now. But a year ago, I would have done that if someone told me that Euroleague ball would become the hot topic it has this off-season.
No, Josh Childress and a few others leaving doesn't translate to LeBron, and there is by no means a syllogism being drawn here. But what's happened this summer has indicated for better or for worse that the climate of global basketball is changing. It has been caused by a combination of factors that ranges from the NBA's free agency system's set-up to the contrasting salary cap restrictions (or lack thereof) on different continents to the different mentalities of owners in the NBA and elsewhere to the issue of exchange rate.
This summer alone, we have seen locations abroad become legitimately viable options for free agent mid-level NBA players, both American and foreign-born alike. That certainly wasn't on this writer's radar a year ago.
Where will we be a year from now?
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and also as for the thought here being a catalyst for future discussion, I don’t think we can really compare LeBron’s situation with others because most are not superstars looking to show that overseas basketball will give them fame. LeBron’s in a league of his own. Guys like Josh Childress will not become the “best player in the world”. I think too much is being made of a couple guys going overseas who werent getting their fair share of opportunity or cash in the NBA
Elite players like LeBron often have the drive to be known as the best- not just the richest. For LeBron to one day be known as the best player ever, he’d have to stay in the NBA and win some championships.
He also won’t get those big endorsements if he’s over in Greece. That is where the real money is for star players- endorsements.
Guys like Delonte can make more overseas. But guys like LeBron won’t be lured over until/unless those leagues reach the status of the NBA and the best players are there so you can legitimately be known as one of the greatest players ever.
Things change very fast. Where will the dollar be against the Euro in two years? Chances are, worse than it is now.
And everybody’s fixated on Greece, but there are other rich owners in bigger media markets, and like Steve mentioned, any two competing against each other and the sky’s the limit.
Losing LeBron would be a blow to American pride, and very symbolic. Perhaps even more reason for a billionaire in Russia or elsewhere to go after LBJ.
3 months ago, before this latest Euro trend, I predicted that the day would come when a top draft pick would opt for Europe because of the rookie caps on salary. We could still see that happen. Maybe even to the next LeBron to come out of high school in a few years.
Stay the course, and ignore the liberal media, lol.
Count me as someone who believes LeBron may very well go abroad for 2 or 3 seasons….
While James is certainly looking at his NBA legacy, he is also looking to become a “global icon” and to become basketball’s first billionaire.
At his age, James could easily sacrafice a couple of seasons in the NBA to go win titles in Europe, build his brand name and bank account, then return to continue building his NBA legacy.
If a team will pay him 40 million euros tax-free AND he can get a bunch of int’l sponsors, he could make close to 100-150 million euros in a year-which would be like adding close to 180-250 million dollars to his bank account annually.
If the goal is to be an icon and a billionaire, LeBron would fast-forward that process exponentially by doing this…then he could come back to the US at the ripe old age of 26 or 27, play another 10 years in the NBA and go to the Hall of Fame anyways…playing 5 seasons before his 24th birthday has given him a tremendous headstart statistically…he can afford to take a few years off…
If LeBron can get over the 100 million Euro hump, he’s gone…
The primary non-financial goal of the NBA should be to field the world’s best teams in a highly competitive league, and its champion should be recognized as the world’s top club team (as opposed to a national team). But it can do this without having the world’s top player or players. In fact, if the NBA were to rework its own rules to keep someone like LeBron James from leaving the league, it could very well undermine its prime mission. If James (or Garnett or anyone else) decides to leave, then let him go. It would be far worse to distort a great league by obsessing over some particular player.
Perhaps the NBA should put out a challege stating it will match up its champion team against that from any other pro league in a winner take-all series of a certain amount of money. Probably no one will take them up on it, but if they did, it would further enhance the NBA’s standing, and it could use the winnings to finance its own development.
When you have made more money than you need, then you start worrying about being the best; in the meantime money talks. And its not like you are going to make a lot of money while living in the mountains of Tibet. You can live in anyone of dozens of top cities in Europe which has a lot more history than the US of A. If you have the money, Italy, Spain, France, are not bad places to spend a few years of your life. Good food, nice girls if you are single, good clothes to buy, Hermes ties for the few.
I read this morning Arroyo is going to play in Israel. . Well, I hope we dont lose any of our guys to the Old Country.
LBJ made something on the order of $70 Million last year. His NBA salary is walking around money. He’s not going to be enticed by inflated Euro-Dollar trade.
I disagree. Remember, this isn’t just a salary about twice what he could likely make here, at least. This is also their paying for his food, housing, and various other things. This is a market that would go absolutely insane at the thought of having LeBron available for sponsorships. He could name his own terms over there; I could absolutely see as feasible his taking a 2 year contract, banking the money, and coming back.
Look, I’d love to see him stay in America. He may not be a Celtic, but I really enjoy watching him play. But it’s very hard for me to even think of criticizing him if he took this deal when, really, most people would jump at a job that paid you at least twice what your current job gave you AND provided you with a free house and transportation AND made you the most famous person in the company. And, really, when you think about it, doesn’t it make MUCH more sense for the NBA to have LeBron go over and play than it does for Childress?
I think that move could earn him mountains of cash in endorsements. I would like to see a Beckham-James parallel article.
The way I see it, soccer isn’t as important here as it is in Europe, but basketball isn’t as important there as it is here, but Beckham is still absolutely raking in the cash from endorsements here. It seems as if the sport doesn’t need to translate, only the star.
Plus, it’s not like this is the 1400s where you have to cross the Atlantic on a boat, he can shoot just as many commercials in Europe as he ever did in America.
by Robb @ CelticsBlog on Aug 5, 2008 9:53 AM EDT reply actions

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