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Around SBN: The MMA Hour Is Back

Rondo: Hawks Aren't Rivals

The Hawks are going to make a big deal about tonight's game, which is fine for them.  But don't expect the Celtics to buy into it.

“I don’t think much of it really,” he said. “I don’t like to talk trash, but in my eyes it’s not a rivalry. I don’t know if anybody else looks at it as a rivalry. People consider Cleveland a rival. We just went seven with Atlanta. That’s about it.”

This sentiment mimicks comments that KG made earlier this year (when the Hawks were building a marketing campaign around creating a rivalry type atmosphere with the Celtics)

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Haha

This is still going on? This is so lame. We have to suffer by listening to this ‘rival’ talk because the Hawks have no identity? A true rivalry is built through multiple important, emotional games over a long stretch of time. The Hawks can’t just go around declaring other teams their rival in order to give their ‘fans’ a reason to watch/go to the games. Maybe we’re their rivals, but they’re not our rivals. And in order for this to work the hate needs to be mutual. It isn’t. I laughed when their website was peppered with marketing lure stating ‘rivalry renewed’ as if the Hawks ‘rivalry’ with us is similar to the Lakers’. Ah, Atlanta.

by BOSPORTS on Mar 27, 2009 7:21 AM EDT reply actions  

Yay…we get to play the the annoying hawks 2 more times this regular season
just what the doctor…didnt order….

I thought the celtics schedule was suppose to get easier? one problem…it never did

by TheAncientRivalry on Mar 27, 2009 7:36 AM EDT reply actions  

Because a below .500 crap team took the team with the best record to 7 games last year…pretty simple

by TheAncientRivalry on Mar 27, 2009 2:23 PM EDT up reply actions  

Ooh! Ok! Thanks! :)

I dunno, for some reason I felt like Cleveland was more but I guess ATL is one too…

by Mizzy21390 on Mar 27, 2009 2:41 PM EDT up reply actions  

I dont know really, hawks fans consider it one, celtics think theyre too good to be rivals with the hawks…but they went 7 with both cleveland and atlanta, I dont see why one would be a rival and the other not

by TheAncientRivalry on Mar 27, 2009 2:54 PM EDT up reply actions  

Rivalry

Well, when the Warriors beat the Mavs a few years ago in the playoffs, it didn’t exactly become a rivalry the next year, even though the Warriors were still an alright team then. I think its the same situation; the Cavs have a legitimate chance to win the title, as do the Celtics, thats why they are rivals. The Hawks are still in the “playoff-but-not-a-contender” group of teams, and therefore the Celtics don’t take them as seriously.

by misterx2day on Mar 27, 2009 3:56 PM EDT up reply actions  

Exactly. That is my view also.

by NoraG1 on Mar 27, 2009 6:44 PM EDT up reply actions  

NECN.com has gotten into the act with their new headline ad. Lame

by NoraG1 on Mar 27, 2009 6:42 PM EDT reply actions  

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