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This is actually a few days late, but to be fair I wasn't in the mood to be handing out any awards after Saturday's game.
Rondo gets this award for his consistent assist totals over the last week. If you count last night's game (which technically I shouldn't) he's had 7 straight double doubles. In addition, he singlehandedly dominated the Cavs for the first half (well, other than those two end of quarter plays).
Also receiving consideration for this award was Ray Allen who has continued his hot shooting (except of course the NJ game).