I'm sure you've all read this story on ESPN Boston (Peter May), but I felt this paragraph was worth highlighting:

"I tell him every day, 'You're no longer Darko. You're a Celtic,' Boston coach Doc Rivers said. "And one day, we asked him what his name was and he said, 'Celtic.' And everyone just started laughing. All I'm trying to do is get him to forget about trying to be something he isn't -- and just be someone for the team."

That is coaching. Players around the league should be banging on Ainge's door to come to Boston to play for Doc.