Logos On NBA Uniforms? What Would Red Do?

Rondo approves

Marc Cuban is not shy with his opinions. Here's one that caught my attention.

NBA considers selling advertising space on jerseys | Dallas-Fort Worth Sports News - Sports N...

Cuban believes NBA commissioner David Stern can be convinced that putting ads on jerseys is a viable concept for the league. "If the amount's enough, David will jump up and down," Cuban said. "He's not going to do it for $200,000 from Power Balance, but if somebody offers us $25 million, it's done.

Heresy? Nonsense? Not so fast (at least according to Henry Abbott).

At right price, please advertise on uniforms - TrueHoop Blog - ESPN

I'll tell you when I grew fervently in favor of selling space on jerseys at the right price: In the lockout. There we were, spending pointless hours in hotel lobbies while league and union battled over an amount of money that was in the hundreds of millions of dollars. I don't know how much money you could raise by putting a logo on the chest of every player in the NBA, during every game, but it's a lot. Maybe even hundreds of millions a year -- the very amount that would have solved the problems that not only led to the lockout, but caused all kinds of financial pain to begin with.

On one hand, I think that Red would disapprove considering his love of tradition. On the other hand, he was also a savvy businessman that made the right moves to market and keep the early NBA afloat. If it is done tastefully, why not? (Discuss)

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