The first report I heard of the Lebron Cleveland signing was on the intertubes....that's not unusual. It's how I get most of my news now a days. Between blogs and the twitter feed I have updating on my desktop & phone, I'm as up to date as an old fart can possibly be in the 24*7 news cycle. I have a constant pounding of info coming into all the proper orifices second by second. ...that's no epiphany for most followers of "news" these days...we have all the updates we can possibly handle (and can't) if we chose to plug in and become part of the matrix so being bombarded with "Decision II" stories was my personal choice but there's a certain part of me that's uncomfortable about it today and that level of discomfort has to do with the process.
Here's the deal...this Lebron thing is a not only a great sports story, the prodigal son returns, Time heals all wounds, it's also really a morality play in microcosm as James get's to put aside all those things that make people hate big money personalities that chose cash and quick success over doing "the right thing". He "writes" his mea culpa to the disenfranchised followers of his cult of personality and is celebrated for his maturity and refreshing honesty and pretty much being the greatest thing since sliced bread,.....accept there's still a lot of bullshit in the whole process and people have gotten played a pulled in via the new journalism hype. ( my own "old school" mentality is proudly on my sleeve here...I know the "New Journalism" ain't "new", it's just revamped for our national attention deficit disorder)
The nitty gritty? Lebron didn't "write" anything. The "Facilitator" of his announcement has admitted it's a bunch of stitched together quotes from an interview with him that were cobbled together to make some kind of coherent statement. See Getting the Scoop, but Not Necessarily the Story. That's not surprising, ghost writers and editors have been doing this for time immemorial. There maybe a few of the unwashed masses that thought James sat at his roll top desk, quill in hand, lips pursed as he put pen to paper to do a bit of soul baring but, for the most part (I hope) most folks know that's a bunch of crap. I don't think James is dumb, (dumb is kind of subjective...Bill Simmons has just written an article claiming James is a genius, I guess I missed Lebron's musings on string theory)... bit I do actually think he's smart enough to surround himself with advisers that were able to walk him through the process of getting the word out in a manner that reflects on him well (unlike the previous "Decision" fiasco), but anyone that thinks this is anything other than a carefully orchestrated media announcement is seriously in denial. There's little "there" there and to believe there is, well that's us falling over ourselves to believe in fairy tales.
The other part of the process that's been irking me is the self congratulatory back patting of the twitter-verse alums who "called" this. Chris Sheridan who has been tweeting that this was a done deal for the last few days is being applauded like some latter day Nostradamus. I get it, the guy stuck to his guns when other folks were hedging on the outcome......ummm, so the F what? I'm not going to suddenly make my life decisions based on twitter because a guy was first out of the shoot with some news that I could have done with a coin flip. Blind squirrel finds nut. Hey Lady Gaga just tweeted interests rates are going up, Let's sell the house, and put our money in mutual funds, honey.
So the question becomes, does it matter? Probably not. Low information folks are going to be sucked in by a "nice story" or a picture of kitty's saving Timmy from a well or burning house ( I love those stories) and believe things that make them feel good about how the world should be regardless of whether the info they're getting is BS or not.
Today, I'm going to choose not to......Hey, Look! A dancing Baby just solved world hunger!!!!