FanPost

Rich Gotham Interview with Celtics Beat

Darren McCollester

(Note: Rich Gotham is the guy on the far left in the picture above)


On latest edition of Celtics Beat

http://bit.ly/VI3VU6

Some highlights:

*:26 - it’s the name on the front of the uniform not the name on the back

4:35 – You can’t expect people to stay with you unless you’re showing progress towards that next goal

5:00 – You can expect us to make our next step in our progression

7:28 – We play a game in Milan and 12000 people show up and they’re all wearing Celtics green.

9:00 – Great stuff about how the Celtics Brand translates to the digital age.

10:15 – It’s great to be part of something that’s culturally important to New England

10:45 – Red Auerbach is the Ben Franklin of the NBA

12:20 – Hopefully we’ve shown since 2003 that we’re committed to hanging banners

12:40 – Owners don’t look at this as putting money into their pockets, they consider it a public trust

13:00 – There’s a culture and a philosophy

13:40 – We’ve got all the things we need in place…

14:10 – Irrespective of winning percentage, we’re a championship organization

15:10 – in any business what you really want is options

15:30 – You want to have the assets available should an opportunity present itself

17:50 – New CBA creates intrigue in what happens every offseason

18:15 – the NBA has become a 12 month proposition

19:00 – NBA is the most consumed sport digitally, appeals to tech savvy fans

19:40 – Offseason more tumultuous to the media than for those of us in the business

24:45 – Optimistic that this season will be a big step forward in our evolution

*Organization expects Rajon Rondo to have a huge season

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