Hip Hop Culture
by Jim Weeks on Oct 8, 2007 8:24 PM EDT
in Green Bandwagon
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PrintIn my ongoing look at the numerous advertising campaigns of in the NBA I recently wonderd about the Pacers' decision making. I even said the following,
"In fact it looks like they are running with a Jim O'Brien centered ad campaign. And that's cool. I guess. But it's a players' league. You think the Bulls and Lakers ever made Phil Jackson the face of their franchises? Doubtful."
Well that got a lot more interesting today when Henry Abbot discussed some market research that went into the Jim O'Brien focus. All this story needs is Larry Bird throwing gas on the fire. Get Jim Gray on the phone. You know Magic Johnson is free.
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