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They say imitation is the most sincere form of flattery.  Brian Windhorst makes the following observation about the Cavs:

Now, even if they wouldn't admit it publicly, they are employing some of the chemistry building maneuvers of the Boston Celtics, the result of being vanquished in last season's playoffs.

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Brown doesn't have a fancy foreign word, but he started emphasizing the English equivalents. The major theme during the season, on paperwork, blackboards and spoken in meetings has been "Chemistry=Trust." Brown repeats the word "trust" over and over in practices, meetings and huddles.