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Rondo: Hawks Aren't Rivals

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The Hawks are going to make a big deal about tonight's game, which is fine for them.  But don't expect the Celtics to buy into it.

“I don’t think much of it really,” he said. “I don’t like to talk trash, but in my eyes it’s not a rivalry. I don’t know if anybody else looks at it as a rivalry. People consider Cleveland a rival. We just went seven with Atlanta. That’s about it.”

This sentiment mimicks comments that KG made earlier this year (when the Hawks were building a marketing campaign around creating a rivalry type atmosphere with the Celtics)