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Logos On NBA Uniforms? What Would Red Do?

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Rondo approves
Rondo approves

Marc Cuban is not shy with his opinions. Here's one that caught my attention.

NBA considers selling advertising space on jerseys | Dallas-Fort Worth Sports News - Sports N...

Cuban believes NBA commissioner David Stern can be convinced that putting ads on jerseys is a viable concept for the league. "If the amount's enough, David will jump up and down," Cuban said. "He's not going to do it for $200,000 from Power Balance, but if somebody offers us $25 million, it's done.

Heresy? Nonsense? Not so fast (at least according to Henry Abbott).

At right price, please advertise on uniforms - TrueHoop Blog - ESPN

I'll tell you when I grew fervently in favor of selling space on jerseys at the right price: In the lockout. There we were, spending pointless hours in hotel lobbies while league and union battled over an amount of money that was in the hundreds of millions of dollars. I don't know how much money you could raise by putting a logo on the chest of every player in the NBA, during every game, but it's a lot. Maybe even hundreds of millions a year -- the very amount that would have solved the problems that not only led to the lockout, but caused all kinds of financial pain to begin with.

On one hand, I think that Red would disapprove considering his love of tradition. On the other hand, he was also a savvy businessman that made the right moves to market and keep the early NBA afloat. If it is done tastefully, why not? (Discuss)