It seems that the Boston Celtics may be adding another arrow in their attract-a-free-agent quiver.
The organization has officially announced their plan to build a 70,000 square foot practice facility in the existing development of Boston Landing. This facility will include (among other things) two parquet courts; expanding strength, conditioning, and training rooms; sports science and nutrition facilities; and a physical therapy area, which will include hydrotherapy pools. In fact, these basic amenities will only be the tip of a technological iceberg.
Per Jay King, Celtics president Rich Gotham made some interesting comments about the nature of the facility, and of the purpose behind it's construction.
"We haven't designed what all those technology tools will be. We do consider ourselves an organization that's at the forefront of using data and analytics to optimize not just our business operation but our basketball performance. So our training staff, our sports science staff, our talent evaluators, our coaches, will have access to all the state-of-the-art tools."
Gotham went on to say that the NBA is about to enter into an "arm's race" of newly built or renovated practice facilities. Furthermore, he stated that Boston's goal with this project is not just to not be left behind in that race, but to "leapfrog" it. As such, some of the tools and amenities that he hopes to include in the construction may not have even been invented yet.
With the NBA season in its final, exciting weeks, and free agency set to begin in 52 days (but who's counting), the timing of this announcement seems almost uncanny. While this new practice facility will most certainly help the existing member of the Celtics to prepare for the season, it may also serve as an attractive development for potential free agents. As much as the phrase gets bandied about, it may still sometimes be difficult to remember that the NBA is a business, and each team is essentially a company. People who work in a company, or are considering working for a company, want to feel that their current and future well-being and success are high priorities for that organization. A new state-of-the-art facility could certainly help to send that message.
Construction on the planned development is set to take place in the fall of 2016, and is scheduled to be completed in the spring of 2018.
Also, before you ask, yes there is a nearby Chipotle. Danny Ainge will be able to get his burrito fix at his favorite restaurant, since the closest one is just over a mile away.